Results · the receipts
One engagement, screenshot by screenshot.
A DTC subscription-box brand. We built a custom Email AIOS on top of their existing team, then let the dashboards do the talking. Raw Klaviyo and Shopify, nothing recreated. Client details redacted; the numbers are untouched.
How it happened
Email was underperforming the category. ~0.20% conversion, ~39% open rates, $0.08 revenue per recipient. A healthy order base, but the email program was leaving money on the table every send.
An Email AIOS running the full campaign calendar. Subject lines tested through Caples for hooks, curiosity framing through Halbert, body copy matched to each audience’s awareness level through Schwartz. Every send reviewed by the team before it shipped.
Conversion improved every month — Nov 0.20% → Feb 0.59%, nearly 5× the category median. Revenue per recipient more than doubled. Open rates pushed from 39% to 48%. List health held: spam complaints dropped while send volume nearly doubled.
Placed-order revenue went $117K → $341K in three months. Email-attributed revenue rose +91.3% to $1.87M. Total revenue lifted +52.7%. Zero new hires — the same in-house team, shipping more.
Figures are pulled directly from the client's Klaviyo and Shopify dashboards over the Aug 2024 – Feb 2025 window. Revenue lifts and attribution reflect the period the system was live; we report the deltas we drove, not the brand's total revenue as our own. Client-identifying details are redacted at the client's privacy; the metrics are unedited.
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