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Marketing AIOS

Generic AI ships slop. We ship marketing you'd put your name on.

We Diagnose → Build → Train

Custom AI systems built on the playbooks of the greatest marketers. 3x the output, every claim traced to source, your team with the final word.

Fitted to your most painful channel. Built around the way your team already works.

3× the work
in 90 days
99.9% product
accuracy
Yours from
Day 1

Most teams start with the Diagnostic. Prefer to talk first? Book a call.

$0M+
Added client revenue
0
AI systems shipped
0
Marketers upskilled
0×
Team output lift

Built for DTC & CPG teams doing $10M–$100M

BLK & BOLDTAZABLACKMORESTRAININGMASKNUTRACHAMPS
Marketing AIOS

Sound familiar?

Monday 8am

Friday's email promised a benefit your product doesn't deliver. The launch ad showed a product detail that doesn't match the real thing. AI invented both. Legal caught one. A customer caught the other. Monday starts with two retractions on your desk.

Tuesday 10am

Your team's planning Q1's launch this week. Two days of whiteboard debate. Nobody can structure across Schwartz awareness levels, Hormozi value stacks, or Cialdini triggers. They don't have last quarter's campaign data layered in either. You're planning strategy on instinct.

Wednesday 11am

Your email program needs 5 people to ship one campaign. Strategist. Copywriters. Designer. Email marketer. Three of them exist because the AI can't replace them. One's on PTO this week. The campaign slips. You can't ship faster without firing someone.

Sunday 9pm

Meta's Andromeda rewards test velocity. Your competitor ships 70 variants a week across 4 angles. You ship 6 a month. Each one takes 4 weeks to plan, design, approve. Budget isn't the gap. The audience moves before you do.

The pattern

80% of marketing teams tried AI tools. Most quit. The ones still using them aren't shipping more.
They're rewriting more. Tools without systems fail.

We build the system.

The Council

Here's the part nobody else has.

30+ marketing legends embedded into your AI. Briefing a launch headline? Schwartz for awareness, Halbert for the hook, Hormozi for the offer. Building an ad set? Cialdini for influence, Caples for the test. One expert when one's enough. A stack when it's not.

Brief → Deliberation → Output
Brief
Hormozi
Value equation
Schwartz
Awareness levels
Dunford
Positioning
Ogilvy
Brand + direct response
Cialdini
Influence principles
Output

This isn't ChatGPT with a system prompt.
It's the playbooks of the best DTC marketers of the last 50 years.

Receipts

Where it's already working.

15 systems shipped. Four you can study below.

BLK & BoldEmail AIOS
$76K$249K

Revenue per month

Same 3-person email team
The situation

Amanda was rewriting AI drafts for 5 hours per campaign. Inconsistent brand voice. Missing winning psychology.

What we built

Email AIOS that drafts every campaign. Subject lines routed through Caples for testable hooks and Halbert for curiosity. Body copy shaped by Schwartz, matched to each audience's awareness level. Amanda briefs the system, reviews drafts, ships in 10 minutes.

First result: Week 4·3x faster
TAZAMagazine pipeline
5 hrs5 min

Per magazine issue

Same editorial team. Zero new hires.
The situation

5 hours per magazine was burning out the team. 260 hours annually. Inconsistent quality across issues.

What we built

Magazine production pipeline. Editorial briefs flow in, layout-ready articles flow out. Long-form structure shaped by Ogilvy. Story openings by Halbert. Clarity discipline by Hopkins. Editors review in 5 minutes, polish what matters, ship the issue.

First result: Week 2·annually
BlackmoresMeta AIOS
$414K$800K

Revenue per month

Same marketing team. Zero agency fees added.
The situation

Revenue plateaued at $414K monthly. Slow campaign testing. Missing peak opportunities.

What we built

Ads AIOS that ships on-brand static ads. Copy and visuals together. Hooks by Hormozi, influence triggers by Cialdini, headlines by Caples, awareness-matched body by Schwartz, brand integrity by Ogilvy. The team ships 3x more ads, each one engineered to a specific psychological angle at the right audience state.

First result: Week 3·7 months
Craft Subscription BoxEmail AIOS
$117K$341K

Placed-order revenue / mo

Same in-house email team
The situation

Email was underperforming the category benchmark. 0.20% conversion, ~39% open rates, against a healthy order base. Revenue left on the table every send.

What we built

Email AIOS running the full campaign calendar. Subject lines tested via Caples, curiosity hooks via Halbert, awareness-matched body via Schwartz. Conversion climbed every month to 5x the category median, while deliverability stayed clean as send volume nearly doubled.

First result: Month 1·6 months
See the receipts →

Also built: Brand · Positioning · Offers · Ad Creative · Research · Conversion · Design Systems · Dashboards · Voice extraction

Across four builds

Four teams shipping more, in a fraction of the time

Zero agency retainers added · Zero new hires required

Each one started as a single channel. They're the Modules we now offer.

Straight from the dashboards

Real Klaviyo and Shopify, from one engagement. Nothing recreated. Client details redacted, the numbers untouched.

shopify.com
Revenue trajectory
$4.7M total sales
Revenue trajectory
shopify.com
Volume, 6 months
Orders nearly doubled
Volume, 6 months
app.klaviyo.com
Email-attributed revenue
$117K → $341K in 3 months
Email-attributed revenue

and from the operators running these systems

"The AI writes 3x more campaigns with the same team."

Amanda F
Amanda F
Email Manager · BLK & Bold

"Copyweb proved the opposite of AI replacing marketers. We still make every creative decision, just way faster with better data."

Julia R
Julia R
Head of Advertising · TAZA

"Week 1 was learning our business. Then they built AI assistants that fit how we work. Now my team can't imagine working without them."

Brian F
Brian F
CMO · TrainingMask

"Their custom prompts with Claude and CustomGPT cut our content creation time by 75%. Not templates, actual systems built for our brand."

Jane L
Jane L
Marketing Director · Nutrachamps

"They built us an AI that creates landing pages in 10 minutes. Our copywriter fills in a brief and gets 5 variations ready for testing."

Jessica B
Jessica B
Head of Copy · GojiLabs

"Copyweb brought simple solutions anyone in my team can use without all the complex AI agent nonsense."

Sarah C
Sarah C
CEO · NaturalYarns

Inside every system · The architecture

Every system runs on the same 5-layer architecture.

Each layer fixes something generic AI breaks for your team. Together they compound.

Your system. Your tools. Your data. No vendor lock-in.

Layer 01Context· It doesn't guess your tone. It knows it.

Context.

Your AI knows your brand permanently. Brand voice, audience profiles, product details, competitor intel. Every agent reads this before producing anything.

Powered by

Dunford · Christensen · Young · Neumeier

context/static/
├── brand-voice.md
├── icp-profiles.md
├── product-catalog.md
└── competitor-landscape.md
# Loaded before every AI output. Never drifts.
Layer 02Data· Your morning report before your first coffee.

Data.

One dashboard instead of ten. Every metric from every platform unified. Daily Brief at 7am with performance, anomalies, and recommended actions.

Powered by

Laja · Tufte · Campbell

Daily Brief · 7:02am
Email open rates down 12% vs 7-day avg
LinkedIn engagement up 34%
Competitor launched new campaign
→ Test curiosity-driven subject lines
Layer 03Intelligence· Your brain trust, on call.

Intelligence.

The marketing legends your brand needs, loaded into the system. The Council routes the right ones per task. See the section above for how it works.

Powered by

Hormozi · Schwartz · Halbert · Cialdini · Ogilvy · Caples

Overnight Signals
Competitor X updated pricing page. Prices dropped 15%.
3 new job postings at Competitor Y. Hiring AI roles.
Industry trend: short-form video engagement up 40% this quarter.
Layer 04Agents· They draft, routed through the right experts. Your team ships.

Agents.

Dedicated AI agents for content, email, ads, outreach, research, landing pages, and reporting. Each agent draws on the right experts for its work.

Powered by

Anthropic · MengTo · Georgi

Content Agent
Drafts posts, emails, articles in your voice
Research Agent
Monitors competitors, trends, opportunities
Reporting Agent
Generates reports, flags anomalies
Verification Agent
Checks every output before your team sees it
Layer 05Commands· The simplest interface for the most powerful system.

Commands.

Your team runs it with simple commands. No technical skills. They can even build new commands themselves.

Powered by

Hormozi · Wiebe · Kennedy

$ /brainstorm 5 angles for Q2 campaign
$ /draft LinkedIn post about product launch
$ /report weekly email performance
$ /competitor what did they launch this week

Five layers. One system. Yours from Day 1.

Why our AI doesn't break

How the AI stays accurate.

Strategies, briefs, campaigns, every output. Each passes through all three. Every time.

01
SOURCE OF TRUTH

We read from your real brand assets.

Product details, brand voice, campaign history. The AI uses them as input. It doesn't invent them as output.

No wrong product details. No invented research. No off-brand voice.

02
VERIFICATION AGENT

Every claim traces back to source before it ships.

Stats. Percentages. Competitive claims. All verified. Anything we can't verify gets flagged and held.

No invented stats. No misquoted studies. No claims you can't defend.

03
HUMAN GATES

Your team approves every plan and every output.

Strategies. Briefs. Drafts. Campaigns. Each gets your team's eyes before it moves to the next step.

Nothing ships without you. No bypass. Your brand. Your call.

All three. Every plan. Every output. That's 99.9% product accuracy by design.

The offer

Diagnose. Build. Train.

Start with the Diagnostic. It credits the Build. Train comes with it. Only 2 founding Build spots left this quarter.

What it costs otherwiseAI engineer · $140-200K/yrDIY · 6+ monthsOff-the-shelf agency · $80K+ boilerplate
01
Diagnose
Risk-free
We find 10+ hrs/week to win back, or your money back.
2 weeks · credits 100% to your Build

You see the ROI on paper before you commit.

  • Two weeks inside your team's workflow
  • Task-by-task automation scoring
  • Custom blueprint with ROI projections
  • Credits 100% toward your Build
02
Build
A fraction of one AI hire
Yours for good. Shipped live in 6-8 weeks.
6-8 weeks · scoped to your team

Your custom Marketing AIOS, shipped live in 6-8 weeks.

  • 5-layer system, custom to your team
  • Draws on the right marketing legends per task
  • Lives in the tools your team already uses
  • Train included (2 sessions + 30 days office hours)
03
Train
Included. Free.
Comes with every Build.
30 days post-launch

Your team operates the system without us.

  • Two live training sessions during the build
  • 30 days of post-launch office hours
  • Documentation written for marketers, not engineers
  • By Month 2, your team is extending it themselves

Most teams start with the Diagnostic.

Apply for the Diagnostic →

Or book a 30-min call to talk it through first.

Or start smaller

Pick the channel hurting most. We build the AIOS for it.

Every module starts as a real client problem we solved. Email AIOS. Meta AIOS. If yours is something else, we build the next one with you.

EMAIL AIOS

From email drowning to a top-decile email program.

A fraction of one email hire
3-month minimum
Founding spots open
  • Full email production for one brand
  • Lifecycle flows + broadcast campaigns
  • Strategic planning, council-routed copy, designed in your brand
  • Your team approves every send before it ships
Apply for a founding spot →
META AIOS

Match your competitors' creative volume. At your brand's quality.

Custom scope
Founding pricing available
  • Concept, copy, design for your Meta program
  • Council-routed for hooks, awareness, offers
  • Real product assets. No AI-generated product shots.
  • Your team approves every creative before it ships
Apply for a founding spot →
YOUR PROBLEM

Different channel? Same craft. Same accuracy. Same expert layer.

We scope it on a call
  • Tell us the channel costing your team the most time
  • We propose a fitted AIOS scope
  • Same 3-guard accuracy. Same Council. Same ownership.
  • If we can't build it well, we say so in the first ten minutes
Book a call →

Modules are standalone. If you upgrade to a full Build later, Module fees credit forward.

Beyond Email and Meta, we've built systems for content, sales letters, ad creative, brand image, research, briefs, and reporting. Custom modules get scoped on the call.

Who this is for

Wherever you're starting from.

Door 01
You tried AI.

The drafts came back wrong. Generic. Off-brand. You're rewriting 80% before they ship.

You're not alone. 80% of teams quit AI within weeks.

Door 02
You held off on AI.

The quality scares you. Brand voice. Hallucinations. Compliance risk. You'd rather wait than ship something embarrassing.

You're not slow. You're cautious.

Door 03
You want to fix one channel first.

Forget the full system for now. One channel is bleeding your team. You'd take a real fix for that one over a roadmap for everything.

You're not stalling. You're starting where it hurts most.

Same answer. Every door.

About

The two people
who built the system.

Every Diagnostic is scoped by a founder. Every Build has a founder in the weekly demo. No account managers. No offshoring.

Liam Petersen
Liam Petersen
Founder

I've spent 6 years in direct response marketing for DTC and e-commerce brands. The last 3 years I've been building custom AI systems for brands doing $400K to $4M a month. Every team had the same problem. Too much to do. Not enough people. Good tools but no system connecting them.

Photographed at the EO AI Innovation Summit, 2026.

Jensen Grebe
Jensen Grebe
Co-Founder

I lead systems architecture and AI infrastructure at Copyweb as co-founder. Every data pipeline, every agent workflow, every platform integration runs through my team. Before Copyweb, I spent 4 years at RetailNext, a $200M retail analytics platform trusted by brands like Nike and Under Armour, processing over a billion data points annually. I build AI systems that work at scale and never break.

Photographed at the EO AI Innovation Summit, 2026.

"Three years of custom builds. Turned into one repeatable Marketing AIOS. Same results. Faster delivery. Founding partner spots are limited."

Liam Petersen · Founder

Questions

Asked often.
Answered plainly.

Every system is scoped to your team, so we set pricing on a call once we know what you're automating. For reference: the alternatives run $140–200K a year for an in-house AI engineer, or $80K+ for agency boilerplate. We come in well under a single AI hire. The Diagnostic credits 100% toward your Build, and module fees credit forward if you upgrade. Founding rates are open to a limited number of teams this quarter. Book a call and we'll scope it in the first ten minutes.

Three guards on every plan and output. First, source of truth. We read from your real product details, brand voice, and campaign history. The AI uses them as input, never invents them as output. Second, verification. Every claim traces back to source before it ships. Third, human gates. Your team approves every plan and every output. The combination keeps product details, claims, and brand voice intact. See the Accuracy section above for the full breakdown.

Yes. Pick an AIOS module. Email AIOS, Meta AIOS, or a custom fit for whatever channel is hurting your team most. Same craft, same accuracy guards, same ownership. Module fees credit forward if you later upgrade to a full Build. See Modules above, or book a call.

A single-channel AIOS we build for one team. Email AIOS handles your email program end-to-end. Meta AIOS handles your Meta creative program. Same Council routing, same 3-guard accuracy, same team ownership as the full Build. Smaller scope. Faster to start. Module fees credit forward if you upgrade later.

You run it. Or you keep us close. The Evolution Retainer keeps two live sessions a month, system updates, and new legend frameworks as we add them. Optional, month-to-month after a six-month start. Most teams operate the system without us after Train.

6–8 weeks. Week 1–2 is the Audit if not already complete. Weeks 3–6 are system architecture and agent build. Weeks 7–8 are team training and handoff. Every engagement gets weekly demos.

Minimum one marketing operator who will own the system day-to-day. Ideally 2–5 marketers across the surfaces we're automating. Our builds are scoped for DTC marketing teams of 5–15.

That's actually easier. No bad habits to unlearn. No generic outputs polluting their expectations. We build the system around how your team already works. Then train them from clean ground. Teams that start this way often move faster than teams retrofitting from bad AI.

ChatGPT alone is one layer of five. The 5-layer Marketing AIOS means your AI reads your brand permanently, lives in your data, and draws on the right marketing legends before it ever ships an output. Prompts in a vacuum produce drafts. A system produces shippable work.

Your Marketing AIOS lives where your team already works. Your team briefs it. The system routes the brief through the right marketing experts (Hormozi for offers, Schwartz for launches, Cialdini for influence, whatever fits the task). It ships the work. Campaigns, ads, content, brand assets, research. Production-grade and in your voice. Your team reviews, edits, ships. You own the system. You own the data.

Yes. Content is one of eight system types we build. Other teams use us for ad creative, brand image generation, research ops, brief systems, reporting, sales letter pipelines, and email systems. Your Audit identifies which components fit your team. Most start with 1–2 systems and add more over time.

Your system is yours from Day 1. It lives in the tools your team already uses. Claude, your ESP, your ad platform, your CMS. Your data stays in your stack. If we vanished tomorrow, your team keeps operating the system with zero disruption. No vendor lock-in by design.

In-house teams only. We don't take on agencies as clients, and we don't license our methodology out. The Marketing AIOS gets installed in your environment, operated by your team, owned by you. That's the whole point.

Every tier has a written guarantee. Diagnostic: 3 AI opportunities saving 10+ hrs/week or full refund. Build: 3x productivity in 90 days or we work free until it does. Retainer: cancel after 6 months, no penalties.

An in-house AI hire costs $140–200K/year and takes 3–6 months to onboard. We deliver a full system in 6–8 weeks for a fraction of that. You also get a system, not a person. It doesn't quit, take vacations, or need management.

Two paths. For a full Diagnostic, Build, or Train, apply via the form above (most teams start here). For an AIOS module like Email, Meta, or a custom channel, apply via the same form with your channel pre-selected. To talk it through first, book a free 30-minute strategy call. Either way, we'll tell you in the first ten minutes if it's not a fit.

Next step

Start where you are.

Apply for a Diagnostic, Build, or AIOS Module. Or book a call to talk it through first.

Either way, we'll tell you in the first ten minutes if we're not the right fit.

You'll talk to Liam or Jensen. The people who actually build the systems.

ApplyBook 30-min call