You type. It builds. You approve.
Draft the Q2 promo email.

If you can type a sentence, you can run the sharpest direct response team ever assembled.

A custom marketing brain in Claude, the app your team already has open. Built on the actual playbooks of the greatest marketers who ever lived. Your team keeps the final word.

Est. 2023building AI marketing systems
$10M+added client revenue
15AI systems shipped
48marketers upskilled
BLK & BoldTAZABlackmoresTrainingMaskNutraChamps
Built for DTC & CPG teams doing $10M to $100M
No dashboards to learn. No prompts to master. Sentences.
01 · Where you are now

Your team isn't behind on AI. They're frozen.

The fear

Half your team quietly resists AI. Scared for their jobs.

The shelf

The tools you bought sit unused. The drafts sound like everyone.

The gap

Your competitor ships 70 ads a week. You ship six a month.

The problem was never your people. Nobody built them a brain.

02 · The film

Watch your team use it.

No narrator promises. The system, the experts, the checks, and the numbers — in the order a buyer asks for them.
03 · Any sentence, any machine

Whatever you would ask a world-class team, you type.

Build me a research hub for the niche.What died this week and why?Prep the Black Friday calendar.Encode the expert you admire onto our system.Turn the winner into 6 Reels scripts.Audit the funnel like Hormozi would.Mine the reviews for objections we never answer.Score these five subject lines before we send.Rewrite the product page for the skeptical buyer.

Each one is a machine we build into your system. Custom, per brand. Not templates, not a tool with your logo on it.

04 · Your people

Everyone on your team just got upgraded.

People resist tools. Nobody resists an upgrade.

Head of Marketing
Copyweb · role review · personnel file 01filed
Head of Marketing
was: buried in reporting · now: runs the strategy
Their week today
Stitching Shopify, Klaviyo, Meta into one report
Explaining the same numbers to the CEO twice
With the brain
+Walks in at 7am with the answer waiting
+Sets priorities. Final approval on everything.
Media Buyer
Copyweb · role review · personnel file 02filed
Media Buyer
was: feeding the fatigue monster · now: directs the tests
Their week today
Twenty fresh variants every time a winner dies
Pulling CPM and ROAS reports by hand
With the brain
+Reads the angles, scales the winners
+The kill-or-scale call
Your team, exactly
Copyweb · role review · personnel file opento be filed
Your team, exactly
was: one-size-fits-all · now: fitted role by role
Their week today
The founder drafting emails at midnight
The designer wearing four hats
With the brain
+Every role mapped in the Diagnostic
+The brain built around how they already work

The grind moves to the brain. The judgment stays with your people. Nobody gets replaced.

05 · Your stack, not ours

It plugs into the tools your team already uses.

Your ESP, your store, your ad platform, your docs. Nothing to migrate. Nothing new to learn. We don't rip out the funnel that got you here. We find the gaps and fill them.

Copyweb · parts manifestinventory · checked
ClaudeKlaviyoShopifyMetaGoogle AnalyticsGmailSlackNotionAirtablen8nSupabaseTelegram
Don't see your stack? If your team uses it, we build on it.
06 · The training data

Trained on a century of direct response. Engineered for 2026.

Not a prompt that says act like Ogilvy. The complete working libraries of the greatest marketers who ever lived, encoded and enforced.

Scientific
Advertising
Claude Hopkins
1923
The New York Herald1926
They Laughed When I Sat Down At the Piano — But When I Started to Play!

Arthur had just played "The Rosary." The room rang with applause. I decided that this would be a dramatic moment for me to make my debut. To the amazement of all my friends, I strode confidently over to the piano and sat down.

"Jack is up to his old tricks," somebody chuckled. The crowd laughed. They were all certain that I couldn't play a single note.

U.S. School of Music · Mail this coupon today
John Caples · 1926
Caples · curiosity + self-interest.
Breakthrough
Advertising
Eugene Schwartz
1966
Motoring Section1958
"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"
David Ogilvy · 1958
Ogilvy · the researched specific · claims get sourced like this.
Awareness stages
problem-aware → most-aware
route accordingly
Ogilvy on
Advertising
David Ogilvy
National Weekly1919
Do You Make These Mistakes in English?

Many persons say "Did you hear from him today?" They should say "Have you heard from him today?" Some spell calendar "calender" or "calander."

Sherwin Cody's remarkable invention has enabled more than 100,000 people to correct their everyday errors in English.

Maxwell Sackheim · 1919
encode →
verify →
test →
ship
Hook draft 12 · review

"The one trick every marketer swears by. Results guaranteed overnight."

cannot trace · no source on file · cut

The Boron
Letters
Gary Halbert
Subscription Letter1975
The "Two Young Men" Letter
The Wall Street Journal

Two young men. Same college, same town, same start. Twenty-five years later, one ran the company. One story, one variable, and it mailed for 28 years.

Influence
Robert Cialdini
Claim rule
never bigger than proof
First Class Mail 
The Coat-of-Arms Letter

Dear Friend,

A one-page letter about your family name, written like mail from a neighbor, not an ad. It looked personal. It read personal. It sold by the sackful.

Gary Halbert
Tested
Advertising
Methods
John Caples
Golf Monthly 
Amazing Secret Discovered By One-Legged Golfer
John Carlton
Carlton · the hook that stopped the page-flip before feeds existed.
Cashvertising
Drew Whitman
The data

A century of what actually sold. The complete books, letters, and campaigns of 18 legends. Not summaries. The full working libraries.

The engineering

Every principle carries a citation to its source. The system refuses any claim it cannot trace. We test each mind's behavior until it argues like the original, then we test it again on live brands.

2026

Their psychology was never about newspapers. Buying behavior has not changed; channels have. The same minds now run on Meta, email, and your live numbers.

The library · 18 minds · encoded & enforced
Claude HopkinsRobert CollierJohn CaplesEugene SchwartzDavid OgilvyGary HalbertGary BencivengaJohn CarltonDan KennedyJoe SugarmanRobert CialdiniDrew Eric WhitmanBlair WarrenJonah BergerBob BlyMatt FureyBen SettleAlex Hormozi

18 minds encoded. The 19th seat is whoever your brand needs. Name them, we build them in.

Their most famous ads, broken down line by line:

Enter the swipe file · full breakdowns →
07 · The human loop

The machine drafts. You hold the red pen.

Draft · Email 03 · Machine outputSpecimen · illustrative

Subject: Your second jar is waiting

Most customers reorder in week three. If you're on the fence about coming back, the discount takes the sting out of trying again. Reply to this email and a human answers, usually the founder.

our buyers hate discounts, lead with the guarantee
noted · saved to your brand brain
corrections this month: 14 · every one remembered

You stay the editor.

Every correction trains it. Smarter in month six than month one.

Nobody replaced. Everyone upgraded.

08 · Testimonials + results

Pulled from the filing cabinet, not the pitch deck.

Case file · 01
From the live site · study available
Copyweb · results ledgerfiled
BrandBLK & Bold
ChannelEmail
Before·Amanda was rewriting AI drafts for 5 hours per campaign. Inconsistent brand voice.
Built·Email AIOS drafts every campaign. Amanda briefs, reviews, ships in 10 minutes.
First result·Week 4
Result$76K → $249K per month
Teamsame 3-person team
Case file · 02
From the live site · study available
Copyweb · results ledgerfiled
BrandTAZA
ChannelEditorial
Before·5 hours per magazine was burning out the team. 260 hours annually.
Built·Briefs in, layout-ready articles out. Editors polish what matters, ship the issue.
First result·Week 2
Result5 hours → 5 minutes per issue
Teamsame team
Case file · 03
From the live site · study available
Copyweb · results ledgerfiled
BrandBlackmores
ModuleCopyAds
ChannelMeta
Before·Revenue plateaued at $414K monthly. Slow campaign testing.
Built·On-brand ads, each engineered to a specific angle.
Result$414K → $800K per month
Teamsame marketing team, zero agency fees added
Case file · 04
From the live site · study available
Copyweb · results ledgerfiled
BrandCraft supplies e-com store
Exhibit A · Shopify · $4.7M total sales · revenue trajectory
Exhibit B · Shopify · orders nearly doubled · 6 months
Exhibit C · Klaviyo · $117K → $341K in 3 months · email-attributed revenue
Amanda F
Amanda FEmail Manager · BLK & Bold

"The AI writes 3x more campaigns with the same team."

Julia R
Julia RHead of Advertising · TAZA

"Copyweb proved the opposite of AI replacing marketers. We still make every creative decision, just way faster with better data."

Brian F
Brian FCMO · TrainingMask

"Week 1 was learning our business. Then they built AI assistants that fit how we work. Now my team can't imagine working without them."

Jane L
Jane LMarketing Director · Nutrachamps

"Their custom prompts with Claude and CustomGPT cut our content creation time by 75%. Not templates, actual systems built for our brand."

Jessica B
Jessica BHead of Copy · GojiLabs

"They built us an AI that creates landing pages in 10 minutes. Our copywriter fills in a brief and gets 5 variations ready for testing."

Sarah C
Sarah CCEO · NaturalYarns

"Copyweb brought simple solutions anyone in my team can use without all the complex AI agent nonsense."

Four systems you can study. Fifteen shipped.
09 · Why not just subscribe to something

The AI platforms are built for everyone. Yours is built for you.

A template

Built to your business

Two weeks inside your business first. Then architected to your channels, your team, your data.

Rented

Owned forever

Stop paying a platform and everything stops. Your brain lives in your stack and keeps working.

Volume

Verified

A template doesn't carry your product truth. Your brain blocks anything it can't prove against your real data.

A support bot

The people who built it

Your team messages us directly, any day, for as long as we work together.

10 · The fork

One channel, or the whole brain.

Door · 01

Fix one channel first

CopyMail for email. CopyAds for Meta. Yours, scoped on a call. Fees credit forward.

Apply for a founding spot →
Door · 02

Build the whole brain

Start with the Diagnostic. Risk-free.

Apply for the Diagnostic →

Tried AI and got slop? Held off? One channel bleeding? Start where it hurts most.

We take on two or three companies a month. That’s the capacity.

11 · How it lands

Diagnose. Build. Train.

Copyweb · agreement of work · specimen
The Engagement
I.

Diagnose

The fitting. Two weeks. ROI on paper.

II.

Build

Wired into your tools. Six to eight weeks.

III.

Train

Ask and approve, not code. Included.

In writing

10+ hours a week found in the Diagnostic or a full refund. 3x output by day 90 or we work free until it lands.

Liam Petersen
Founder · Marketing + Engineering
Jensen Grebe
Founder · Operations + Sales
IV.

Fit. Built for DTC and CPG teams doing $10M to $100M. If that's not you, we'll say so in the first ten minutes.

Where do we start?

One sentence away from a different operation.

P.S. The fastest way to know if this is real: apply, and watch what our own machine does with your brief. The first thing it writes is for you.

Nine questions, answered straight
What does it cost?
Scoped to your team, priced on a call. An AI engineer runs $140K to $200K a year. Agency boilerplate is $80K+. We come in under one hire, and the Diagnostic credits 100% toward your Build.
Will my team actually use it?
That's what the Diagnostic is for. We fit the brain to how each person already works before we build anything. Nothing ships without their judgment, so nobody is defending their job from it. People resist tools. Nobody resists an upgrade.
How is this different from ChatGPT?
ChatGPT knows nothing about your brand or your numbers, and it makes things up. Your brain knows your brand permanently, reads live data from Klaviyo, Meta, and Shopify, and traces every claim to a source. Prompts give you drafts. A brain gives you shippable work.
Why not one of the new AI marketing platforms?
They're built for everyone, so they're a template. We build to your business, you own the result forever, your data never sits in a shared cloud, and you get the builders on the other end of the line instead of a support bot.
Can we start small?
Pick one channel. Same brain, one slice. Fees credit forward if you grow into the full Build.
What if it doesn't work?
Written guarantees at every step. Diagnostic: 3 opportunities saving 10+ hours a week, or a full refund. Build: 3x output by day 90, or we work free until it lands.
What if our team has never used AI?
Easier, not harder. No bad habits to unlearn. We build around how they already work and train them from clean ground.
What if Copyweb disappears?
You lose nothing. The brain lives on your machines, in your tools, with your data. Yours from day 1.
Who do we deal with?
Two founders. Liam Petersen, marketing and engineering. Jensen Grebe, operations and sales. Your team messages us directly, any day.
Two founders. No account managers.
Liam PetersenJensen Grebe
Liam Petersen · Founder · Marketing + EngineeringJensen Grebe · Founder · Operations + Sales
COPYWEB · ONE SENTENCE AWAY
Superhumans, not replacements
Book a 30-min call